Campus Eats

Project Details

Description: A food delivery app for colleges
Year: 2023
Role: Lead UX Designer (Team Project)
Skills: UI Design + Prototyping, User testing, UX Design: User research, Wireframing
Tools: Clickup, FigJam, Figma, Notion

INTRODUCTION

Campus Eats is a user-friendly application for ordering meals from on-campus eateries, and student vendors. Our goal was to enhance convenience, efficiency and satisfaction for students, faculty and restaurant owners.

I worked on this project as the lead UX Designer throughout the project cycle from planning to research, wireframing, visual design, prototyping and testing. I collaborated with the engineering team to brainstorm ideas and problem solve.

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PROBLEM

Campus Eats seeks to solve three main problems.

  • Small scale local eateries have limited access to clients as our competitors focus majorly on large scale restaurants.
  • High fees charged by current food services making it difficult for many customers to justify the cost.
  • The stress of having to scout around town to access services of affordable eateries exhausts valuable time.

SOLUTION

A mobile application for vendors to create stores and upload food menu.

We addressed these problems by creating a platform that bridges the gap between small-scale local eateries and clients. By featuring local eateries prominently on the platform and offering a user-friendly interface, customers can easily discover and order from their preferred local eateries. This saves them time and provides a comfortable option for their dining needs.

Here’s how Campus Eats brings you a convenient and intuitive food delivery solution:

Sign up to create stores

Vendors on Campus Eats can easily upload their menu for customers to order and purchase.

LOCAL VARIETY

Users are granted access to a large
variety of meals from local vendors.

CONSERVE TIME

Users gain more time for core routine tasks like studying, etc. while tracking their orders.


Goal

User goal: The primary goal for users is to have convenient access to a diverse range of local eateries, enabling them to enjoy unique dining experiences and support local businesses.

Business goal: The main business goal of Campus Eats is to become the go-to food delivery service for the campus community. Campus Eats aims to empower small-scale local eateries by expanding their reach and customer base.


User Research

Informing a Seamless and User-Centered Campus Dining Platform

Campus Eats designed surveys and questionnaires to gather quantitative and qualitative data from potential users. The surveys focused on understanding their dining preferences, challenges faced, and expectations from a campus dining platform. In-depth interviews were conducted with a diverse group of students, faculty, and staff members. These interviews provided valuable insights into their dining habits, experiences with existing platforms, pain points, and desired features.


Pain points

Limited Access to Small-Scale Eateries

Many food delivery services only partner with major restaurants and ignore local food vendors, leaving customers with few options to choose from.

Higher fees and Long Wait Times

Current food delivery services charge high fees for their services making it difficult for customers. Also, many food delivery services are notorious for their long wait times, leaving customers hungry and frustrated.

Limited Dining Options

Limited access to small-scale local eateries hampers discovery and support. Existing platforms prioritize larger restaurants, neglecting unique local businesses and hindering the dining experience.

Time Constraints

The process of searching for affordable eateries was often time-consuming and exhausting. Students and faculty, with busy schedules, face difficulties in finding and accessing food options, especially during peak hours.


Insights gained

Addressing the Gap for Small-Scale Local Eateries

Campus Eats empowers local eateries to expand their reach and customer base by connecting them with a broader audience.

Time-Saving Solutions

Users prioritize time-saving services that provide quick access to meals without long queues or extensive searching for food options.

Convenience is Key

Users prioritize convenient access to diverse dining options, valuing seamless ordering processes and efficient delivery services.

Empowering Local Businesses

Campus Eats connects local eateries, enabling growth and thriving in a competitive market, which enhances the local dining ecosystem.


Team

Campus Eats team brainstorming on ideas

This project was done in our final year of college. Four students (1 designer, 2 developers and 1 project manager) juggling classes and building an application and a business.


Conceptualize (Sketching and Ideation)

The gap

I conducted a comprehensive analysis of existing campus dining platforms and their user experiences. This helped identify gaps in the market and understand the strengths and weaknesses of competitors.

How might we connect small-scale local eateries with a broader audience, enabling them to reach distant clients and expand their customer base?


Designs

I made sketches to plan how the pages would look and function in the product. These sketches helped me present my ideas to stakeholders and establish the app’s overall structure.

I created a simple design system for the app, which included colors, fonts, icons, buttons, and other elements used consistently throughout the project.

Reflections on experience, impact and challenges

What I learned:

  • I learned that design is an iterative process, and being open to feedback helped us make adjustments and refinements, resulting in a more refined and user-friendly app.
  • I learned the importance of effective communication and collaboration while working on a team of developers and a product manager. Embracing diverse perspectives was essential to achieving our common goal.
  • I learned how important it is to seek and use feedback from stakeholders like developers, local eateries, and users. It helped us align our design decisions with their expectations and needs.
  • Building Campus Eats was a continuous learning process. I took online courses on Coursera and watched YouTube videos to acquire valuable skills in design, development, and project management.

Impact:

  • Campus Eats’ conversion rate is found to be approximately 88.46%.
  • Positive Feedback: “Great visual experience with the mobile application. The food arrived in time too. Generally, a good experience.” ~ Romeo Asamoa, University of Ghana, Legon.
  • Positive Feedback: “The customer service support team were prompt with addressing my challenge. It’s amazing having all my fav food vendors in one place and easy to reach!” ~ Baaba Dampare, University of Ghana, Legon.

Challenges faced:

  • Collaborating with stakeholders was a learning curve for me. Ensuring that the product I designed was feasible and aligned with their needs was a crucial part of the process.
  • Time constraints were a significant challenge while researching our target users’ needs and pain points. However, with the help of my classmates and friends of friends, I managed to conduct successful research and gain valuable insights.
  • Juggling academic commitments and the app project was another challenge, but we created a schedule to accommodate both. We also held regular team meetings where progress updates helped track progress and ensure everyone was on the same page.

Thanks for reading!